In recent years, Amazon has captured the majority of market share in the self-publishing industry when it comes to online sales. We’ve discussed how to choose the right keywords to ensure your book gets the best possible Amazon ranking in a previous blog post [include the link to previous blog post when published], but how about advertising your book deals when your book has already started to gain some traction? This article will walk you through the book deals available on Amazon, the best strategies to promote them, and the ways in which you can make the most out of KDP deals. If you’d still like some help from our professional and friendly marketing team here at Rowanvale, make sure to check out our Amazon Analysis service. But for now, let us guide you through the basics.
What are KDP deals?
Before we teach you how to promote your book deals, it’s good to have an overview of the services offered by KDP. If you’re already familiar with KDP Select and promo programmes, you can skip to the section on how to promote them.
Amazon KDP offers a programme called KDP Select that grants them the exclusive right to sell your eBooks in exchange for a few perks. These are:
Advertising KDP deals
There are different ways in which you can advertise your KDP deals to get the most out of them and let your audience know you have an ongoing promotion. Here are a few strategies that might help:
These are all great strategies to promote your KDP deals that will hopefully keep you out of trouble. You should be aware that Amazon treats sudden spikes in sales as suspicious and will penalise you if you try to advertise your KDP deals in ways they deem unfair. For example, you should avoid ‘book bombs’, i.e. asking your Twitter followers to buy your promoted book at a particular time on a particular day. Amazon will detect the spike in sales and might cut off your promotions. Whatever (fair) strategy you choose, just remember that here at Rowanvale we care about our authors and aim to offer the best services. Check out our Amazon Analysis service within our KDP Publishing package as well as our Marketing and Aftercare service for more advice from our marketing experts.