In the past year, AI generators have skyrocketed in popularity. AI is the simulation of human intelligence processed by machines. Popular names like ChatGPT and Cactus AI have attracted thousands of users who want to quickly and efficiently create content for a variety of industries. Users simply enter a prompt, for example: “Write a blog post about things to do when travelling to Milan”, and in a matter of seconds, a post is generated for them. AI has hugely stirred up the blogging industry, and conversations have begun about whether or not an AI-generated blog post can ever truly be better than a human writer.   

Pros: What are the Benefits of AI Blog Post Generators? 
For companies hosting websites and blogs, AI-generated posts offer a quick and cost-effective alternative to hiring content writers. Most AI programmes are free, and the more advanced ones are low-cost. The turnaround time is almost zero, taking only a few seconds to generate a coherent blog post that only needs a quick edit and proofread to make it completely new.   

Cons: What is Holding AI-Generated Blog Posts Back? 
One of the major issues with AI, especially for creatives, is plagiarism. An integral part of the way AI functions is to quickly scan data online to complete its task; this means that AI-generated blog posts are made up of other posts from across the internet. The plagiarism isn’t blatant enough to cause legal issues, but it is an ethical grey area. The same AI tool can then respond to another, similar prompt with the same content, stripping your blog post of its originality.  

Additionally, AI content still requires a human eye. Someone, ideally with a good grip on writing blogs, needs to read through the generated content and make edits where necessary. The extent of these edits may vary, depending on what the blog post is trying to achieve; AI cannot mimic human creativity nor the house style that makes a blog stand out or matches the tone of your business.   

Final Thoughts. 
As we’ve discovered, AI-generated blog posts have strong pros and cons. As a general rule, AI is great for inspiration and a basic outline for your writing, if you’re under a time crunch or have a bad case of writer’s block, but it should be considered more of a back-up than a first resort. AI can quickly create cohesive blog posts, but it lacks the personal touch and unique tone that makes your blog a pleasure to read. The creativity and thoughtfulness that content writers put into blog posts cannot yet be replicated by artificial intelligence, and both such qualities are fundamental for running an engaging blog.