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Beginner’s Guide to Getting Started in Marketing

20/3/2022

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If you’ve made it through the lengthy process of writing a book, the process of selling it to an audience can seem daunting. If you’re unsure where to start with marketing your book to the masses and securing sales, our team at Rowanvale are here to help. This post will guide you through some essential steps (and top tips!) to make sure that your book is marketed as successfully as possible. 

  • Research is Key 
Before you start advertising your book, it’s essential to develop a marketing strategy. Make sure you really know your audience and what they need. Doing research on trends within your genre can help you create a clear image of your average reader – what will they be looking for from your book? What will they avoid? For example, sci-fi books such as Sam Wright’s Gods of Athenia will typically have darker colours on their covers, so it might be wise to follow the trend for your own sci-fi novel to have the best chance of attracting its fans. From here, it will be easier to envision aspects of your book such as the cover and blurb, as you will know exactly what is likely to sell and what will get left on the shelves.  
 
  • Learn from Success 
Another great way to know how to market your book is to look at other books that are doing well right now, particularly those that have a similar genre or style to your own. Not only is this effective for picking up tips on what will work best for a similar audience, but it allows you to get a good idea of your competition and how to stand out, otherwise you risk imitating an already popular book. 
 
  • Use Keywords 
Once you’ve established what your reader is looking for, it’s time to sell your book online. One of the most important parts of this process is the description of your book on the webpage – it could be the difference between securing a sale or not. Therefore, you’ll want to use a few key words or phrases that you know will interest fans of your chosen genre, giving them what they’re looking for as determined through your previous research. This will make it far more likely that you’ll build an audience and secure sales, as your book will fit in with others of the genre whilst also filling a potential niche for its fans. 

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  • Get to Grips with Amazon 
You’ll most likely be using Amazon as your platform when selling your book online, so knowing how to use it well is a crucial step of marketing. There’s a reason why the majority of books are now sold through Amazon’s platform: it has a huge customer base, is an affordable publishing platform and a great way to market yourself through Author Central. If you’re unsure about how to use Amazon to your advantage when publishing your book, WordStream has a great blog outlining exactly how to approach Amazon marketing and use advertising to your advantage. Our blog also contains plenty of tips on how to gain visibility on Amazon, including how to use sponsored brand placements, keywords and categories to boost the sales of your book, so be sure to check them out in order to have the best possible chance of topping the searches. 
 
  • Establish an Online Brand 
Marketing continues even after your book has started selling, except now you’re the product! In order to establish a loyal base of fans and continue selling books, having an online presence is key. If you don’t already, make sure you have a website that’s up-to-date and easy to navigate to ensure that information about your work is easy to find. Advertising your book through social media such as Facebook and Twitter is another great way to gain recognition, especially since this allows for better engagement with your readers. A mailing list is also advisable if you want to encourage a relationship with fans, as it lets those who are interested in your work receive regular updates about what you’re doing. For more information about mailing lists, read our blog post on them here.  
Rowanvale also has our own mailing list where we offer free advice on the various stages of your writing journey. If you’d like to join, please email publishingadvice@rowanvalebooks.com requesting to join the list.  
 
  • Network 
In order to promote your book as far as possible, networking with fellow authors will let you build a system of support within the industry. The best ways to approach this is through social media or networking apps such as LinkedIn, as they’re an easy way to connect with other authors who are also seeking to expand their contacts. A good place to start with this would be our own LinkedIn account, as well as our Facebook, Instagram or TikTok! Not only is it a great way to potentially promote your book to other writers and their audiences, but it can also be beneficial to receive encouragement and advice from others who have had the same experiences as you writing their own books. They’re likely full of even more helpful marketing tips! 

By following these steps, marketing your book will be much easier to navigate and sales will be far more likely. For more information about our own Marketing and Aftercare services, click here or give us a call at 02921 280 895. 
 
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The Ultimate Guide to Publishing Options for Indie Authors

20/3/2022

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There are a variety of publishing outlets for indie authors, each with their own unique features. Our guide to self-publishing options will help you to understand the different types of companies, introduce some of the big names and determine what company best suits your publishing needs. 

Types of Self-Publishers 
Before you start looking at the benefits of individual companies, it’s important to understand which type of self-publishing would work best for you. There are two main types of self-publishing companies: 


  • Aggregator – Aggregator companies will take your book and distribute it to several online retailers. This will generally give you a greater reach and variety of options for publishing. 
  • Retailer – A retailer will sell your book exclusively through its own platform such as Amazon or Apple. These platforms usually have a very large audience and therefore could boost your sales more quickly than publishing on a greater number of smaller platforms. 
 
Options for Aggregator Publishers 
Rowanvale - Our own services at Rowanvale are, of course, a top contender for self-publishers! Whether you’re hoping to publish in paperback, hardback or eBook, our publishing packages here at Rowanvale are guaranteed to help you through any difficulties you may encounter within the self-publishing process. Every one of our publishing packages comes complete with proofreading and editing services as well as the option for illustration, cover design and formatting help tailored to the needs of your book.  

We also cover all bases in terms of distribution, including an option to publish through Amazon KDP, complete with Amazon analysis and assistance to help your book stand out on the platform. This way, we can help you decide which platforms are best suited to your preferences and needs as an author. With so many services offered under one price, we really are the full package! 
Lulu – One of the oldest self-publishing platforms, Lulu gives you the opportunity to publish a range of book types to online retail outlets if you have an ISBN. Lulu offers a commission of 80% royalties for print books and 90% for eBooks, a slightly higher rate than average. However, its other services come at an additional cost to the price of publication, some of which may not be particularly affordable. Here at Rowanvale, we can support you with publication via Lulu with our stand-alone services of cover design, proofreading and copy-editing, which will often be offered by us at cheaper than Lulu’s prices.  

IngramSpark – IngramSpark can publish books in hardcover as well as online and offers an average 40% commission, 45% if you opt out of publishing to Amazon. They also offer affordable advertising opportunities and reports of your online sales, as well as access to their free book-building tool to help you design your book cover and layout online. Despite this, the costs of setting up and making revisions to your book via IngramSpark can prove more expensive than other options that let you make the same changes for free. Conveniently, we also use IngramSpark as one of our distributors, so you can reap the benefits of their platform even when publishing through Rowanvale!  

PublishDrive – PublishDrive offers direct distribution to many popular online stores such as iBooks, KDP and Google Books. What makes PublishDrive unique is that, unlike other companies who take a percentage of your royalties, you keep 100% of the royalties from your sales with PublishDrive if you pay their monthly subscription rate, which differs depending on the number of books you plan to publish with them. For their standard rate, you would be paying £14.56 per month to keep your royalties, a fee that is likely only worth it if you make a significant amount of royalties in the first place. 

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Popular Online Retailers 
Amazon KDP – With Amazon being the largest retailer of books online and 42% of its books being self-published, KDP is a great choice of retailer to get a wide reach for your book. With initial royalty rates of 35% for books under $2.99 and 70% for books priced between $2.99 and $9.99, joining the KDP Selects program will also offer you higher royalties and a wider range of features on the platform. However, it is worth noting that joining KDP Selects enrols you in an exclusive partnership with Amazon for 90 days, meaning that you will be unable to publish your book on any other platforms for this time. Rowanvale can help you publish via KDP with our KDP Publishing Package.  

iBooks – The second largest eBook retailer following Amazon, iBooks offers 70% royalties and the unique ability to price your book separately in different countries based on the price of comparable books. It is worth noting that you must have a Mac device to be able to publish on iBooks and your books must be published in ePub format, which is not compatible with most other self-publishing platforms.  
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Google Play Books – With a readership of over 3 billion in more than 75 countries, releasing your book through the Google store gives it the potential to reach a huge audience at an average 70% royalty rate. However, similarly to Apple, your book must be published in the unpopular ePub format, and you are unable to temporarily take down your book from the Play Store, only being able to deactivate it completely.  
 
With the help of this guide, self-publishing should seem like a clearer process and you should have a better idea of which route will best suit your needs. For information about our publishing services, visit our publication services page. 

Even if choosing to publish via another platform, why not try one of our stand-alone services to help the process? Check out the help we offer both pre and post publication. 
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Engaging with Your Readers after Their Purchase

19/3/2022

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So, you’ve written your book, you’ve chosen the perfect cover design, you’ve edited it to within an inch of its life, you’ve put it up for sale, and its well on its way to the bestseller lists. What now? Your job isn’t over yet. In the age of social media, engaging with your customers after their purchase is more important than ever before. As an author, you should be working to create a positive brand around yourself and your books, and nowadays building a brand is all about creating a community and engaging with your customers. Below are some of the steps you can take to engage with your readers long after their purchase. 
 
Work on your author website 
One of the first things you need to have in order to create your brand and engage with readers is an author website. You need to make sure this is professional, accessible and informative. When your readers search for you online, you want them to find a website that tells them everything they need to know. Key pages that your website should include are an about the author page, a catalogue of your work with links to buy, and a contact page. These sections mean that readers can learn about who you are, what books you’ve written, and they can get in touch with any further questions! For some brilliant examples of author websites, take a look at Shannon Condon’s website here and John Pahl’s website here.  


Set up an email newsletter 
Using your professional new website, you can encourage readers to sign up to an email newsletter. This is a great way to stay in touch with readers after their purchase. Via your newsletter you can update readers on your latest releases and even give them sneak previews of your unpublished masterpieces. This is another great way of letting your readers get to know you, so that they can get insight into the mind behind their new favourite book. One of the key challenges to consider when creating an email newsletter is the frequency with which you release updates. You want to find a happy medium between sending too few, which can lead to readers forgetting about your work, and avoiding pestering customers with too frequent news. Campaignmonitor.com suggests that you should send an update no more than twice a week but at least once a month. 


Get on social media  
In 2021, anyone looking to gain loyal customers needs to develop a presence on social media. Through your social media channels, not only can you let your readers get to know you, but you can get to know your readers. Interactions online are all about conversations. Unlike a website or newsletter, social media allows your readers to reply to your thoughts. In this way, social media allows authors to build a community with their readers simply by talking to them. We understand that creating a social media presence can be intimidating at first, especially for beginners, so we’ve created simple guides to creating your own Bookstagram or Booktok. Through analytics tools on these accounts, you will also be able to build up a stronger idea of your main readership demographics, so that you can tailor your content more effectively to your readers in future.  
 
Get personal 
Readers are more likely to engage with an author if they feel as if they can get to know them as a person, and readers who engage with an author are more likely to buy their books in future. Use your brand-new social media presence to let your readers into your life. Now, privacy is important, and you shouldn’t be telling your customers every little detail. However, a few small facts that allow readers to get a sense of who you are as a person may pique their interest in you and your writing. Maybe you have an addiction to eating hobnobs while you write? Maybe you have a dog or cat who likes to attack your laptop while you’re working? Tell your readers all about it! An effective way of getting a little bit more personal with your readers is running a Q&A session. This will allow them to ask what they really want to know about you and your work. 
 
If any of our ideas about marketing have caught your eye, feel free to check out our Marketing and Aftercare service, which can be found here. 


Alternatively, if you’re interested in any of our other services, our collection of packages can be found here.


Can’t find what you're after? Not to worry! Feel free to contact us at info@rowanvalebooks.com or call us on 029 2128 0200, where we are more than happy to answer any other questions. 
 
 
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How to Use BookTok to Grow Sales

19/3/2022

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Social media marketing can feel overwhelming and confusing. In our digitally saturated world, it seems everything revolves around the latest trends, and TikTok is the current eye of this whirlwind. But it doesn’t have to be as daunting and bone-chillingly intimidating as you think! Here, we’ve amassed twelve straightforward tips on using BookTok to your advantage, and fingers crossed, using this knowledge to increase your book sales. 
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  • Firstly and most importantly, simply engage in BookTok! Keep up to date with the hashtags and trends, watch and follow popular BookTok creators, like and comment on videos. It’s important to make yourself a presence in the community. If you start making videos promoting yourself and your book without first investing time into the community, then it will fall flat and you won’t have any audience to engage with.  


  • There are plenty of imaginative and stimulating ways to promote your book on the app. Post an unboxing video of your new book, or a cover reveal video to highlight your aesthetic and brand. You can also use videos to summarise the synopsis of your book, or post engaging quotes that will draw readers in. Simply asking your audience to read it unfortunately won’t cut it – you need to deconstruct different aspects of the book and dedicate individual TikToks to these features in order to boost engagement. Remember: think outside the box!  


  • But also, don’t limit yourself to purely self-promotion, as people will undoubtedly get bored quickly! Invest time in alternative videos, for instance ‘A Day in The Life: Writer’s Edition’ where you take your audience through your regular daily schedule, like this beautiful example from @AvenVetch – or perhaps ‘My Writing Space’, like this from @johnmarrs.author, where you show off your writing desk and creative space to inspire others. You could also make a video discussing your publishing experience or writing tips. Your audience will invariably enjoy this deeper level of intellectual or literature-based discussion, especially if you have aspiring authors amongst your following who are looking for this kind of practical advice. 


  • You could also run a book giveaway on your TikTok. This will stimulate interest and excitement around your book release – and if the book is received well, will hopefully generate some positive reviews and lead to a wider discussion about your book. 


  • If you’re involved in any kind of literary event – possibly a book reading or an award ceremony – make a video about this too. Show you’re actively involved in the literary community and are relevant in the real world. Chances are people will find this kind of content unusual and engaging. 


  • Try to establish relationships with fellow content creators in the community. These relationships are invaluable, and can lead to other creators reviewing your book. This kind of coverage is so important in widening your outreach and will most likely gain you followers, which might then translate into book sales! 


  • A keen eye for graphic design and social media aesthetics will really benefit you here. BookTok accounts with an artistic and cohesive aesthetic tend to be more popular and have more followers. Pay attention to lighting and editing when filming videos, as well as making sure your background is picture perfect. It’s little details like this that go a long way. A great example of this is the BookTok account of @AmyJordanJ, with beautiful but simple videos such as this and this, which have both racked up around an incredible 10 million views. 


  • You have very little space in the description box for TikTok videos, so a good tip here is to create a LinkTr.ee so you can amass all your relevant links into one space; i.e. your personal website, your book on Amazon, your other social medias, and so on. For instance, here is Rowanvale’s! 
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  • If your book does happen to get a video review or you find a TikTok video of a creator discussing or referencing you or your novel, make sure to engage. Duet or stitch the video to boost engagement on the original post, and draw its viewers to your own page where you have links to your Amazon page or wherever your book is being sold!  


  • One of the most crucially important aspects of using TikTok effectively is staying aware of trends, challenges and trending ‘sounds’. These cycle through very quickly on the app, with trends going in and out of fashion within mere days, so it’s extremely important to stay up to date. Use different sounds and trends to your advantage, drawing in references to literature and to your own book whilst catering to a wider audience. This will keep your videos high up on ‘For You’ pages, and generate more views. 


  • Similarly to the above point, make sure you’re using hashtags to their best effect to stay on trend and easily discoverable on the app. The current most popular hashtags for BookTok are #BookTok, #BookReview, #AuthorsonTikTok and #TikTokBookClub, so make sure you’re including these so you remain in the relevant sphere and are hitting your target audience. 


  • And finally, this is the same advice we will give for all social media platforms but it remains critically true: stay active, and post regularly! TikTok itself claims you only need to post two to four times a week to stay relevant, however research has shown you want to be posting at least once a day. If you can spare the time in your busy schedule, then even twice a day is preferable. Perhaps if you have a day off, take the time to create a backlog of videos that you can then simply post across the next week or so without having to take the time out of your daily schedule to create content.  

    If you need any tips on book marketing, head here to speak to one of our fantastic Marketing Advisors, who are always on hand to help!  
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How To Increase Sales on Sites Like Audible

19/3/2022

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It’s no secret that the digital book market is growing. Electronic book sales have skyrocketed during the pandemic, with a 23% increase from 2019 alone. By neglecting this platform, you could be losing a wide selection of new readers. In this blog, we’ll cover some of the simple ways you can improve your audiobook sales by utilising digital book platforms.  


Make a cover specific for your audiobook 
You need to consider your audiobooks as separate to eBooks or paperback books; audiobooks attract a completely different audience. According to a study conducted by the Publishers' Association, people who normally listen to audiobooks tend not to buy physical. Because of this, you should consider creating a separate cover. This will allow the reader to immediately identify your book in a specific category or genre. If you’re not sure what your book cover should look like, consider scrolling through Audible and searching for a variety of your favourite books. Examine the colours and images used – what stands out? If you’re struggling, we offer a book cover design service where our talented designers will make your book unique. You can see some of our work on our Book Store.  


Hire a narrator 
When it comes to audiobooks, people are often as fond of the narrator as much as the book series itself. Hiring a well-established narrator whose books are listened to by many people can potentially drive a lot of new listeners to your book. This could mean reaching an audience that might not (at first) be attracted to your book. It could also encourage people to return to buy your next book (if you’re curating a series). Well-known narrators might be more expensive, but they have their advantages for new authors.  


Upload some extracts on social media 
There are many techniques to promote your book on social media, and a variety of platforms you can use to do this. You might consider creating your own YouTube channel and uploading samples of your audiobook – this is particularly useful to offer readers small snippets of your work or even a trailer to generate interest. A lot of Rowanvale’s own authors do this and have amassed large followings on sites like Instagram, Facebook and Twitter. 
Even if your social media platform isn’t directly related to books, you could drive traffic to these sites by creating small videos and then embedding them on your channel. To do this, we recommend using Headliner. This is a free online tool that allows you to create short videos with a waveform of your audio played over an image. 


Set up an Audible author page 
An Audible author page is your window to shine on Audible. Because of this, it’s important to create an up-to-date page so listeners can connect with you. Make sure your profile is well-edited (it doesn’t look good to have typos in your bio when you’re publishing work!), there is a nice picture of you, and you have included all the links to your social media where your fans can follow you and your work. This page should also list all your books that will be promoted specifically to Audible users. 
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Link your audiobook to other editions 
It is important that you link your audiobook to other editions published on Amazon when they become available. An easy way to do this is to use the Amazon Audible Matchmaker service where you can find the corresponding audiobook by simply scanning the eBook edition. Another way to consider is to generate a QR code – there are several sites online that allow you to do this for free – and then attach it to the first page of your book, whether it is the print or digital version. QR codes are easily scanned using a phone camera and will immediately take the user to the landing page of your audiobook. 
 
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Rowanvale’s Tips for Writing Young Adult Books

19/3/2022

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Despite its current popularity, Young Adult fiction hasn’t always been the household name it is today. In fact, it’s only over the last couple of decades that Young Adult, or YA, novels have truly made their impact in the world of literature.  

​Typically defined as a category written for those between the ages of 12 and 18, Young Adult fiction has expanded beyond tweens and teens, reaching adult readers on a daily basis. But what is it that draws readers to this genre, and how can you implement this in your work as an author? 

  • Write a Relatable Protagonist  
A large part of the appeal of Young Adult books comes from the relatability of the protagonist. Now, you could say that this is important throughout all genres of books, and to some extent this is largely true. What is unique about Young Adult fiction, however, is the centrality of your main character. Readers need to feel they can connect with the hero or heroine in almost all aspects of their journey, regardless of whether the novel is set in a far off land or simply in a small, white-picket town. Ensuring your main character is relatable will allow your audience to easily connect with the journey they take, better allowing them to empathise with the character and fully immerse themselves in the world you have created.  

  • Think like a Teen  
This can be harder than you might originally think, especially if your teen self feels worlds away from where you are now. Regardless, conveying that all-important teen, or, tween, point of view is crucial to the flow of your story. One of the best ways to achieve this is by spending time with your target audience. If you’re writing as and for 16-year-olds but haven’t had any contact with that age group since you were last in school, chances are you’ll end up alienating your audience rather than connecting with them. Just as you would research for any other genre of novel, it’s crucial with Young Adult fiction that you’re able to convince your readers of the authenticity of your characters’ age and life experiences to capture that true teen essence.  
 
  • Make it a Page Turner  
Keeping the story moving is crucial to Young Adult fiction. Unlike adult novels where authors have the luxury of spending chapters building anticipation, Young Adult fiction tends to be more demanding when it comes to the pace of the storyline. So, while it’s important you’re able to build tension, it’s equally important you do so in a timely manner. This isn’t to say Young Adult authors must rush the plot, but more that readers are given pockets of excitement throughout. This is often why many YA novels are set in fantastical worlds, although this isn’t a necessity, as John Green (The Fault in Our Stars) and Stephen Chbosky (The Perks of Being a Wallflower) among others have successfully proven. Whether you’re utilising the thrill of adrenaline to keep the pages turning or adopting a sense of wanderlust, so long as your reader remains thoroughly and entirely engaged, you’re on to a winner.  

  • Develop Complex Emotions  
If you spend much time around teenagers, or remember how you were yourself, you’ll likely know how deep and thoughtful teens can be. There’s no denying it, being a teenager is hard. Because of this, it’s often equally as difficult to capture this complexity of emotion in your writing. In the transition from child to adult, things become foggy, intertwined and confusing. This sense of journey needs to be reflected in your work. Readers require the immersive feeling of falling in love, making difficult decisions, enduring life’s torments, coping with mental and physical health, or handling grief, all while feeling like it’s for the very first time.  
 
  • Shine the Light at the End of the Tunnel  
Young Adult fiction frequently deals with dark and heavy topics, which is often a big draw for the genre’s readers. Encapsulating that coming-of-age sense of independence in dealing with such themes for the first time is crucial to the structure of a Young Adult novel’s plot. Growing up can be an intimidating thing, and this is something all readers can relate to. Young Adult fiction often deals with this through eliminating the hand-holding comfort many of us will have experienced, and oftentimes poses very real barriers for the protagonist to independently overcome.  
As an author, while your novel may be dealing with intense themes, it’s important to allow your readers that glimmer of hope as you draw your novel to a close. Life is difficult, but tomorrow is a new day. This is a theme you must ensure to incorporate as the protagonist prepares to face their final hurdle and overcome the challenges that lie ahead.  ​

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