As a self-published author, marketing your own book in this day and age can be daunting to say the least. The guidance available on the internet is confusing and, more often than not, useless. Many advisors and self-proclaimed marketing experts point to social media as the only possible source of profit, but that’s not always true.
As David Gaughran wrote in his marketing guide to author platform, “the advice seems to be as basic and useless as this:
Step One: Get social media followers somehow
Step Two: ???
Step 3: Profit!
Even if step two were more detailed, this is still a pretty bad plan.”
Does this sound familiar? Fear not. Today, we’re here to guide you through the first step to get readers to buy your book: a mailing list. A mailing list is the most effective way to build a relationship with your readers that lasts over time. Here is what you need to do to create one:
One of the advantages of e-mail marketing is that you are in full control of what your readers get, and that’s precisely why you need to learn how to get the most out of it. Here are a few dos and don’ts of email marketing:
Creative Ideas for Your Newsletter
Here are a few ideas to get you started on your first newsletter. Nothing is off-limits, but remember to monitor what your readers want and ask them for feedback, especially in the beginning.
Hopefully, now you know how to get started with your very own author newsletter. Want to find out what the next steps of promoting your book are? At Rowanvale Books, we offer a variety of services to help you build your audience of readers. You can find out more here about our Marketing & Aftercare services or get in touch with us.