New and established authors alike benefit from the tools social media has to offer. One of the main ways social media can benefit you is by using it as a platform for marketing. Lately social media has become more accessible for authors to reach potential readers all over the world. Let’s break down some of the main social media platforms, and how you can grow your potential readership through them.
As one of the biggest platforms in the world right now, TikTok has caused quite a buzz in the marketing world. The large user base combined with its impressively accurate algorithm means that it is the perfect place for you to find new readers. BookTok is a dedicated side of TikTok full of book fans and writers, sharing their favourite reads and different parts of the writing process. BookTok’s effect on the industry is well documented and as an author trying to grow your readership, it is a great community to promote your work and build relationships with your readers.
TikTok trends are fleeting, but one ever-present, solid trend that can help draw attention to your work is a ‘Day in my Life’ creative process breakdown video. Viewers are curious about what goes into creating a book, and by taking them along with you through the process of book editing and publishing you can benefit from a more personal relationship with your audience while helping them get invested in the product, inclining them to support you when the book is out. For more help on TikTok specifically, we have a few articles already dedicated to how to grow your TikTok platform.
Facebook provides multiple opportunities for you to grow your reader base on a relatively low budget. By setting up an author page separate from your personal account, you will be able to see more in-depth breakdowns of your followers and see analytics that can be useful to gauge which techniques are working and which aren’t.
Paying for ads on Facebook is also a relatively affordable way to promote your work to its target audience. A successful Facebook ad will generally consist of minimal text and an eye-catching image, drawing the consumer in to find out more. For help with creating a captivating book cover, check out our blog post.
As a creator, YouTube is not an easy platform to find an audience on. However, that doesn’t mean that you shouldn’t make use of the platform BookTube offers for promotion. With hundreds and thousands of avid readers watching BookTube creators, it’s safe to say that marketing on the platform will help widen your audience. If your book falls into the young adult, romance, fantasy or self-help genres, BookTube is a great place to find influencers who can show your work to a wider audience by offering their opinions. If you have confidence in your work, send an enquiry to any of the BookTubers you think would enjoy your work-- especially those who focus on small authors.
The accessibility and affordability that social media allows means that for fairly low costs, skill levels and time you can expose your work to a large number of readers. For more help on social media marketing tactics, check out these posts, or contact us directly!