How a Book Can Grow Your Business: 5 Ways to Get More Customers with a Book

When looking for ways to attract new customers to your business, writing and publishing a book may not the first thing you think of. However, the team here at Rowanvale firmly believe that you could be missing out if you don’t seriously consider it! After reading the five reasons we give below, you’ll be tempted to pick up your pen and write! 

• Greater Visibility 

By writing a book in your area of expertise, you have the potential to tap into a new audience that previously weren’t aware of you or your work. With Amazon’s user base surpassing over 197 million users, selling your book on Amazon KDP or Audible (and using the algorithm to your advantage) has the potential to attract a wider demographic to your business. This is exemplified by Julie Broad, author of Self-Publish & Succeed, The New Brand You and More Than Cashflow. In an interview with Authority magazine, Broad stated that the growth of her and her husband’s real estate investment business was ‘eye-opening’ following the release of her first book, inspiring her to launch an additional business in 2017. If Julie can do it, so can you! 
 

• You Become an Expert 

If you write a book showcasing your knowledge and expertise in your field of work, you instantly have a level of understanding that is unparalleled by others--very few people know enough on a subject to be able to write a book about it! This will make you a trusted individual in your sector, attracting people to come to you for guidance and improving your reputation as a businessperson. Take the example of Lisa Congdon, author of Art Inc.: The Essential Guide for Building Your Career as an Artist. With over 500 positive reviews for her book, Congdon has built herself a reputation as an experienced, credible figure in the art world.  Everyone loves an expert!  
 

• Free Advertising 

Writing a good book that is enjoyed by its readers can quickly lead into a bit of free advertising for your business. Think about it: if a customer enjoys your book and recommends it to a friend, this friend will read the book and in turn pass it onto another. This chain of events allows more and more people to learn about your business. The larger group of people you have reading your book, the more likely you are to find potential customers. This can often prove more effective than traditional marketing techniques, as many will trust the recommendation of a friend over the recommendation of an advertisement. The recent success of Colleen Hoover exemplifies this, as her recent title It Ends With Us was popularised through positive TikTok recommendations from readers, taking her to the top of the Sunday Times bestseller list. This proves a compelling point that referrals are crucial!  

Struggling to get people to recommend your book to others? We might be able to help! We offer a popular ARC and Beta Review Service which can help you generate a buzz for your novel. Gaining book reviews is one of the toughest aspects of book marketing and can be highly time-consuming. One of the ways we felt we could help our authors was to bring motivated readers of their genre straight to them! 
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Don’t believe us? Check out what one of our existing authors thinks: 
“Reviews are such an important element for raising the profile of any author, and I have been impressed with how Rowanvale incorporate this service into the publication package” - Neil Rushton. 
 

• Lead Magnet 

A book can be a great free advertisement for your business, and it can also be a really effective freebie to attract more customers to subscribe to a service or mailing list. Since everyone loves a freebie (especially those that are more exciting than a keyring or a coffee mug) the temptation of a free book will convince more customers to keep track of what’s happening within your business. Ultimately, this will create a lead magnet that will almost always guarantee a larger customer base in the future.  
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Not sure what magnet you could use? Check out these ideas! 
For further help with creating a mailing list, check out our advice here. 
 

• Increased PR and Media Opportunities 

Being able to add a published book to your list of accomplishments is an impressive feat, especially in the eyes of the media. Since books are loved by so many, being an author will attract additional opportunities for press releases, interviews and media coverage surrounding the book that will in turn promote your business to the masses.  
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Although writing a book should attract more media attention to your business, it can sometimes be difficult to know where to start with publicity. If you feel in need of any guidance, check out Rowanvale’s PR services! Using our strategic alliance with UK and US publicity companies, we can provide you with excellent marketing services to boost your book sales to the max. 
 
 If you’re now considering publishing a book to help your business, why not do so with us? Visit our publication services page to learn more.