Being a new author can be difficult. For one, there are millions of other titles available to readers, and readers are always on the lookout for fresh new content. To gain their loyalty you will need to offer them something your competition doesn’t. Brands that invest time and effort into connecting with customers are more likely to earn their buyers’ trust in the long run.
Readers, like any consumer, are more likely to spend money on your books if they find you meaningful. Ultimately, this comes down to unique branding, developing emotive connections and cultivating authentic communication. In a saturated author market, this can be difficult, so we’ve established five easy steps to help you attract customer loyalty to your books.
To increase your chances of success, send personalised newsletters (as opposed to a one-size-fits-all approach). You should ideally ensure your newsletter marketing is suited to your readers’ age and interests. This is something that can be achieved by using the email marketing software MailChimp. You’ll learn to fine-tune your mailer and adapt it on a month-to-month basis. Once you’ve got a good email following going, it’ll be worth interacting with some followers/readers from time-to-time, so take time out to ask for feedback on pieces or content they might like to see and read. This way, you can home in on developing material which you know your readership will love.
Additionally, Rowanvale offers a mailer service with lots of marketing information to push sales for your book, so head over here and take full advantage of it!
A pro tip to consider before you develop your brand is to identify your goals as an author and write a list of what makes you unique! One of the things that make Rowanvale unique is our commitment to ethical publishing. Unlike a lot of publishing companies who want to extort money from their authors, our mission is to fundamentally change and improve the self-publishing world, to take it from its ‘vanity publishing’ roots and transform it into something more ethical and caring.
Certainly, if you want more guidance about branding, our marketing advisor can help you out on a variety of topics, such as how to brand your website and promote your book to the right audience.
Want help developing your social media presence? Head over to our blog post ‘Running a Successful Bookstagram’ here for a ton of great social media tips.
If you don’t have Facebook, another way to build connections with readers and authors is through book social networking such as Goodreads. You might find this profile helpful if you want to start something similar here.
While you’re here, why not check out a few more of our blog posts here? Alternatively, if you’re interested in the services we offer, a variety of our packages can be found here and our Frequently Asked Questions can be found here. Can’t find an answer? Not to worry! Feel free to contact us at firstname.lastname@example.org where we are more than happy to answer any other questions.