Do’s and Don’ts of E-mail Marketing for Authors

In our previous blog post, we taught you how to set up your own mailing list to keep in touch with your readers. Now that your own newsletter is up and running, the next step is to learn how to make the most of it.  
 
One of the advantages of e-mail marketing is that you are in full control of what your readers get, and that’s precisely why you need to take advantage of this format. Here are a few of the do’s and don’ts of email marketing: 
 

• DON’T treat your readers simply as customers. Try to build a meaningful relationship with them to make them stay. A welcome e-mail when they subscribe to your mailing list is a good first step.  
  
• DO share personal insights. In the age of social media, following someone on Twitter is much less of an investment than letting someone into your inbox. You have to make it worth their while.  
  
• DON’T write e-mails only when you need to promote your new book. Stick to a schedule (e.g. a monthly newsletter) and get creative. 
  
• DO advertise exclusive events and freebies. This is a great way to keep your current readers and entice new ones to subscribe. Freebies might include prequels, deleted scenes or Spotify playlists you use while writing. Try to get in your readers’ shoes: if you think some of them might be writers, why not include a few writing tips too? 
  

 
Now that you have a newsletter, the next step is to keep expanding online on platforms like Facebook and Amazon. At Rowanvale Books we can help. Check out our Marketing & Aftercare Services or get in touch with us.  
 
Happy writing!