Coinciding with the growing popularity of BookTok, TikTok UK has launched a bookshop in collaboration with WHSmith, Bloomsburg and HarperCollins. Published authors now have a space where they can market their books directly to their TikTok audience. Only TikTok accounts with 1,000+ followers can create a shop on the platform, but after building up your following, is opening a TikTok book shop the next logical step, and is it worth it for new or established authors?
With the new TikTok Book Shop, both new and established authors can expand their audience and directly connect them with their work at very little financial cost. It is a valuable tool, and with enough time invested, can quickly become profitable.