Your backlist is any book you have published prior to this season that is still available for readers to purchase. When you are marketing your backlist, you are seeking passive (as opposed to active) sales. While this requires a bit more effort in the beginning, in the long term it is much easier to generate income on this type of work.
There are a few simple ways to make the most of your earlier efforts, and even help enhance promotion of your newest publication. Many authors find their most consistent income is from their backlist. Here are our top tips for regenerating interest in your backlist:
Still unsure? We’ve got you covered. Rowanvale books has a team dedicated to supporting you with post-publication marketing which includes supporting you to make the most of your backlist.