Since Amazon is the largest bookseller in the UK, selling your book on their online platform is a great way to ensure that it reaches a wide audience and secures better sales. However, the default settings for product descriptions on the site are cluttered and generic, making the features of your book more difficult for a customer to navigate. So, how can you make your book stand out when selling through Amazon?
This is where A+ content comes in.
What is A+ Content?
A+ Content is a premium feature on Amazon that allows sellers to change the descriptions of their products and market them in original ways to boost their sales. This means that the description of any branded ASIN (or ISBN for books) can be altered and customised if you have access to A+ Content.
Who can use it?
Any professional seller on Amazon can use A+ Content as long as they are an approved or emerging brand owner or part of a managed selling programme. This makes it easily accessible by almost everyone selling on the site!
What are its main features?
A+ Content allows you to add a variety of custom features to your product descriptions, including unique image and text layouts and custom headers and paragraphs to create a more streamlined product page that is easier for customers to read. It also allows you to add other features such as product comparison charts and links to other products of yours, ensuring that the buyer understands every element of what you’re selling them. Combined, these features result in a more interesting and informative product description that will ultimately lead to sales, as Amazon itself reports that products that use A+ Content in their descriptions have 10% higher sales on average.
How does this relate to book sales?
Since book marketing tends to be very visual, using A+ Content can be key to securing sales. Use of custom image layouts can draw more attention to your book cover, particularly if it’s eye-catching, and make it stand out from other titles. Similarly, custom text layouts also lead to better advertising of the blurb or description of your book, as the structure of the text will likely be much more user-friendly and easier to skim. When combined with more detailed author information, the combination of better text and images will likely secure your book more sales.
Basic access to A+ Content is free to Amazon sellers and the opportunity to create a clearer USP for your book is obvious when you consider its features. Therefore, by using A+ Content to your advantage while marketing your book online, you have a greater chance of securing a high number of sales by crafting an original and interesting page for you and your book.
For more assistance with publishing your book on Amazon, check out our KDP Publishing Package. Additionally, if you are still confused about selling your book through Amazon, check out our blog posts on all aspects of the process from using keywords to sponsored ads.
An example of A+ Content on Amazon (Amazon KDP)