TikTok is taking the world of publishing by storm. With over 7.2 billion views, the hashtag #BookTok is gathering book-lovers on this platform. Young content creators are breathing new life (and video content!) into the world of publishing.
Used by around one billion users, TikTok is a platform where short music videos, lip-syncs, microblogs or comedy videos are uploaded. Here, influencers review books in minutes, driving book exposure and increasing sales. If you’re new to TikTok and are keen to see how it can help you develop a wider reader following, check out our suggestions below of the best BookTok accounts to get started!
Abby Parker is a TikToker from the UK with an amazing 425K in followers. She creates entertaining meme videos that every book fan can relate to. If you’re looking for funny videos and advice on fantasy books, she’s the account to follow. Abby also posts weekly updates and reviews of the books she has read that week.
Cait regularly publishes book recommendations, reviews of individual titles and videos in which she groups books together to make reading suggestions like this one. Cait also set up the Bookington Book Club, an online book club where participants join weekly to discuss a book they have voted to read.
Camille's profile is ideal for infusing us with the positivity we need on a daily basis. Her videos and reading suggestions are entertaining and give off a positive vibe. Let yourself be carried away by her humour and recommendations for your next book to read.
Great Valley High School Library
Ms B is one of the few librarians on TikTok and creates a lot of entertaining content for Pennsylvania's Great Valley High School account. She makes fun of librarians and students, but always to entertain and create a sense of community among those who attend the library, be it physically or virtually.
Kevin Tyler Norman
Kevin is a BookToker who, during the pandemic, decided to start a TikTok channel and share his passion for books because he wanted other people to be inspired by the stories he read. As a member of the LGBTQ+ community, his suggestions highlight books that deal with such topics, with genres ranging from fantasy to poetry. Kevin has also recently published his first book, Shelter.
Sydney's profile is full of book recommendations for every occasion. Her videos include books tailored to your mood, themed reads for each month and even videos reviewing underrated books.
Jaysen is a graphic novel writer from the United States and also a famous BookToker, as well as a Bookstagrammer and Booktuber. His books can be found on his personal Goodreads page. His funny reactions to the books he has read will make you smile, and he shares many tips on how to diversify your library. His main interest is fantasy novels.
Brontë is a BookToker from South Wales. She creates aesthetic content (including book shelves and bookish getaways). Her profile includes reading tips and gift ideas for every occasion.
TikTok is a great place to watch other people review books. Approaching TikTokers with a free reader copy may incentivise them to review your work, but if you’re having trouble generating interest in your novel or manuscript, our ARC and BETA reader service might interest you.
We currently have a pool of over 160 readers and are adding to this pool every day with motivated and interested individuals who are looking for new titles to read and review. Reviews help a book get noticed on Amazon and provide social proof to other readers that the book is worth buying, which considerably helps when readers are choosing between one book or another. They also help the book stand out amongst many other competing titles.