 TikTok took the world by storm, gaining massive popularity in 2020. Within the 8.9 million users as of 2022 is a passionate and ever-growing book community called BookTok. As an author you’ve probably heard all about this internet sensation that has the potential to be the next big thing for book marketing. With so many booklovers turning to BookTok to fulfil all of their bookish needs, BookTok has become a platform that is too big and too influential to miss out on. Maybe you’ve mastered Instagram and Facebook. You thought moving to TikTok would be a breeze. That is, until you downloaded it. Between all the new editing software and terms like ‘duetting’ and ‘stitching’, you might be left lost and floundering in a sea of 90-second videos. If that’s you, then this guide is here to save you. We’ll take you through the ‘must-dos’ for authors on the app and offer you some tips and tricks to help you dive into effective content creation. The BasicsTikTok is all about making short, snappy videos using your phone camera, and then adding filters, sounds and text using the app’s editing software. There are many guides on the internet which teach you how to use all the different functions of the app.
For authors hoping to use the platform to gain a following and market their new book, there are some things they should know before getting started:
2. Research the different video functions Watch content from other authors and booktokkers. See which sounds they’re using and what kinds of content they’re creating. Engaging with others on the app will allow you to get a feel for how the app works and what users want to see. 3. Be authentic The attraction, for many users on the app, is the low-fi, authentic feel to the content. Be yourself, be real and show your personality through your videos. Video everything: your favourite books, your writing process, life updates… your followers want to see the whole lot! 4. Have a posting schedule Posting regularly helps you engage with your followers and build a community. Work out how often you can post and try to stick to a routine. 5. Practice, practice, practice Practice is the key to perfecting your videos. Play around with the different sounds and styles. If it doesn’t seem quite up to scratch, you can always save the video to your drafts and come back to it later. 6. Research the different video functions Watch content from other authors and booktokkers. See which sounds they’re using and what kinds of content they’re creating. Engaging with others on the app will allow you to get a feel for how the app works and what users want to see. 7. Be authentic The attraction, for many users on the app, is the low-fi, authentic feel to the content. Be yourself, be real and show your personality through your videos. Video everything: your favourite books, your writing process, life updates… your followers want to see the whole lot! 8. Have a posting schedule Posting regularly helps you engage with your followers and build a community. Work out how often you can post and try to stick to a routine. 9. Practice, practice, practice Practice is the key to perfecting your videos. Play around with the different sounds and styles. If it doesn’t seem quite up to scratch, you can always save the video to your drafts and come back to it later. Navigating a new form of social media marketing can be tricky. The best thing to do is just to get stuck in and have a go at making your own videos. If you would like any more advice or guidance on marketing your new book check out our Marketing and Aftercare package or get in contact with us for more information! Comments are closed.
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