The Pro's to Self-Publishing
- The greatest advantage that self-publication can offer the author is control. By choosing to publish your book yourself, you are giving yourself complete freedom and complete control over the entire publishing process. Every decision is yours to make, from the words on the page (and the cover!), to the layout of your manuscript, to the very final design of the finished article. It will even be up to you to decide how much your book will cost to buy once it has been printed.
- All of this may sound terribly daunting at first, but it is undoubtedly the best way to make sure that your book, which you have laughed and cried and sweated over for months or maybe even years, is produced exactly the way you have dreamt it would be for all that time.
2. Shelf Life:
- It also has a longer “shelf life”. When you publish through a large and traditional publishing house, your book has a relatively short shelf life - a couple of months on promotion and display in the bookshops, before they shift their focus to more recently published works. Self-publishing online, especially in a digital format, puts your work on a virtual bookshelf, where it can remain indefinitely. This gives you more time to build up a bigger following.
- Unless you are an incredibly well known author, even traditional publishers often expect the author to do their own marketing and promotion. They only select a few of their titles to push with their marketing budgets, meaning that the rest of the titles are left to be marketed by the author, in the exact same way that you would need to for self-publishing!