How to Manage your Social Media Marketing
1. The wider your audience is, the higher your sales will hopefully be, so make the most of the vast networks of readers on social media and use more than one site.
- Using Instagram, Twitter, Facebook, Tumblr, and Wordpress, for example, will allow you to reach a greater number of follows via several different mediums.
2. Keep your username simple and make it easy to recognise.
- Use your own name, or your pen name if you plan to publish under a pseudonym, and try to avoid numbers and lots of unnecessary dashes.
3. Use the same username (or handle) on all of your different social media accounts.
- This will make it easier for your followers to find you on each of your sites. It will also help you to build yourself into an online brand.
4. Cross promote your work. Share your updates across all of your channels.
5. Make sure that you post regularly.
- People follow you because they want to know what you are up to!
- Social media experts recommend that you post new and original content online at least 3 times a week to maintain your audience's interest.
- But, for those of you who simply can't spare the time for this - don't panic! A lot of sites now allow you to "schedule" and "queue" your posts, which means that you can prepare them at any time, ready for an automated send-off on the pre-specified date.
- Applications like Hootsuite are also really useful in this respect, as they allow you to upload content to multiple channels from one base site, and at the click of just one button.
6. And, finally, remember to shake things up from time to time!
- You need to post about your book - obviously - as that is what you are trying to sell. But, instead of just sticking to the bog-standard text post all the time, try engaging with your audience in a variety of different ways;
- Put up pictures - illustrate quotes from your book, or share links to some images that have inspired you.
- Upload videos - try your hand at a behind-the-scenes vlog, or encourage your audience to engage with you by sending in questions for a Q&A.
- If your book is already in print, you could even organise some "in person" events, such as book readings and/or signings in your local area.
With social media, the possibilities really are endless, so learn to make the most of them and your sales could rocket!