What is an eBook?
An eBook is an electronic version of a printed book that can be read by using a personal computer or by using an eBook reader, such as a Kindle or iPad. There are three formats available, depending on the e-reader used – these are ePub, mobi and pdf. Some publishing companies or self-publishing platforms (e.g. Createspace) will only publish your eBook in one format. This isn't advised, as this dramatically reduces your potential target audience, as this is limited to just owners of devices specific for that sole format.
In the digital age, having your book available as an electronic download can open you up to a new market, and is perfect for those authors who aren’t as focused on having their books on shelves. If you want to build up a fan base, or write for a particularly niche market, eBook publishing might be for you. The easy-to-download element of eBook sales mean that customers are far more likely to take a chance on a new title, and also means that you can promote your books to an ever-increasing online and social media market.