How does print-on-demand (POD) technology work?
Print-on-demand technology (POD) means that books are not printed in a batch or print-run, they are produced as and when needed to meet market demand (often one copy at a time, as and when customers purchase a book).
POD technology helps reduce costs by printing books specific to each bookseller’s order, and means that authors no longer have to pay big up-front printing costs when confirming a new book. Authors are also not left with copies of a book that cannot be sold, as books are printed to order. POD technology also allows for unlimited printing and is far easier for global distribution, as the book can be printed closer to the end customer, reducing dispatch time and environmental impact.