POST CHRISTMAS-THEMED CONTENT ON YOUR SOCIAL MEDIA SITES – A snap of your book against a holiday backdrop, for example, will engage with followers as they get into that seasonal spirit and start deciding what to buy their friends and loved ones for Christmas!
PROMOTE A CHRISTMAS GIVEAWAY – Christmas is a season for giving, after all. So why not launch a competition and give away a signed copy of your book to celebrate this? If you are really feeling the Christmas spirit, you could even do an advent calendar themed giveaway, or one inspired by the twelve days of Christmas.
MAKE USE OF SEASONAL HASHTAGS – Keep track of which ones are trending and tag your posts with those for maximum audience engagement.