Marketing: Timing is Everything

We’re keeping it short and sweet today with a few key marketing pointers for the savvy writer:
 
Link your book to trending topics. Does your book touch upon a topic that is trending on Twitter? Tweet about it using the trending #hashtag. That way, anybody talking and reading about that trend (and there will be plenty!) will come across your book and its relevance to their interests. 

Take note of current events. Does your book tie in to a current event or upcoming holiday? Another great avenue for marketing. Write articles or blog posts that link your work to an event, and give a new spin to your book. There are tons of apps that will let you know of celebrated days. From ‘national chicken day’ to ‘national give your mum a hug day’ – there’s something for everyone!
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Schedule your posts. Marketing is all about planning, so make sure you are thinking about when and what you will be posting on social media. Take a look through your posts, and see at what time of day you receive the greatest response – are your fans evening dwellers? Do they check in with you on the morning commute? Get to know your audience, and when best to reach out to them. If you post when no one is listening, that’s a valuable minute of your book marketing time wasted.

​Remember: timing is everything.